A single company made a single privacy-focused change, and the whole in-app advertising industry started shaking. That all happened from one change - not even a legal change. Some lost a lot of money or threw in the towel completely. Publishers and advertisers suddenly found themselves scrambling for solutions. Suddenly, publishers and advertisers couldn’t track app installs - a primary ad performance metric - and the whole in-app advertising ecosystem was under threat. Many of those established publishers suffered greatly when Apple announced that tracking the Identifier for Advertisers (IDFA) of app users required an explicit opt-in. Here’s why: All app publishers face a turbulent and fear-inducing legal challenge as they try to bring in revenue from in-app advertising. If you’re looking to more advanced app publishers and feeling jealous that they have it all figured out, don’t. Related: Learn more about the differences between Cost Per Acquisition (CPA) based demand and CPM-based demand. And any hesitation here translates to money quite literally lost. So, you want to source plenty of demand from diverse demand sources, but you may find yourself hesitating to do the work of that because you don’t want to break something or even deal with your mess of SDKs. Impressions will sometimes go unfilled, and CPMs will just be the best that single demand source has to offer - not the best available among all buyers. Even if your single source of demand is a huge one, such as Google, you’re leaving potential revenue on the table if you’re only working with that one source. In-app inventory demand is like anything in economics - more competition leads to greater profits. That usually involves integrating yet another SDK.īut here’s the issue: That’s just one source of demand. To bring in programmatic advertising revenue as an app publisher, you have to connect some kind of demand for your app’s ad inventory to your SDK configuration.
That SDK struggle often contributes to a separate problem: sourcing demand. It takes a lot longer to get mobile ads up and running and a lot longer to make changes to them. If this sounds inefficient, that's because it is.
ADOPS SCREENSHOT MAKER IN APP SOFTWARE
You have to ensure that all of the software development kits (SDKs) you and your ad partners are using work together.You can change up your ad inventory layout and offerings with little effort.īut in a mobile app, you face some unique challenges as you try to implement or change your ad strategy: On a website, you can make changes and see them live in real-time to make sure they work. That's because it's a lot harder to get started with in-app ads than with ads on a website. Publishers who are new to in-app advertising often face some obstacles as they try to bring in revenue. Here is a look at some of the most common challenges app publishers face as they try to do in-app advertising: It’s hard - especially if you’re not a publisher who has a lot of technical knowledge and dev resources. The truth is that in-app advertising isn’t easy.
ADOPS SCREENSHOT MAKER IN APP FULL
The process of adding ads to your app should be collaborative and leave you with a full picture of the mobile app ad revenue potential for each iteration of your strategy.įorgive us if we’ve painted you a rosy picture. A good mobile app advertising partner will walk through your app with you to look for ad opportunities that could work well for you.īut at the end of the day, it's about what you feel comfortable with. It's unique to your app and your preferences. Here's the point: In-app advertising revenue generation is not one-size-fits-all. Does your app offer lives, levels, or in-game currency? Rewarded ads could be the right fit. Have a chess or board game app that maintains a continuous screen throughout? Banner ads beside the content might work nicely. Is your app a first-person shooter with levels? Perhaps you would want to go with interstitial video ads between levels. It's all about looking at your app and understanding where you can feasibly place ads that will be effective and preserve the user's experience. This is a tough decision that many publishers have to make. But how do you decide which one is right for your app?
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